Proposed Re-Brand (Commercial)

Unused

This is a series of infographics I designed and illustrated based on the new wearable technology that is available to consumers. 5 different types of professions/people we chosen to illustrate just how much of this Tech is out there and what it could be used for. We tried to get as broad a range as we could to help illustrated this point.

In 2014 I designed a series of posters as a present for my parents, who had just bought a new flat in London. I wanted to depict the new London and it’s evolving skyline. The idea was that these images would age as they lived in the flat. These buildings would change from new London to old London.

These have been featured on a number of blogs including: waaaat?, Feel Design, Sky High City, fubiz and others. They were also featured in a Mexican Design publication called Fahreniheit.

This was a self-initiated project I completed in 2016. The brief was simple, design an app that I would want.

The app itself is a walking tour guide for the breweries in London. Using predetermined tours from the libraries you could navigate you way around London’s many breweries, pubs and beers.

I used this project as an excuse to design an app; something I had always wanted to do. Although I never intended to put it on the app store, I wanted to understand how they were made and learn about UI design. I started with sketched wire-frames and worked it all the way up to the final design. Creating everything for this app was a lot of fun and opened my eyes to new ways of working. Although I have much to learn about app design, I really enjoyed working on this and hope to do more in the future.

On the next few pages are some of the various infographics I have worked on during my time at PHA Media.

I was set the task of designing the Logo and Brand Guidelines for a start up Lifestyle store called Audreystyle. This logo was used as the basis for creating the social media identity and website design.

This is the artwork for a new single called Sky Rocket by Phoebe Ray being released in 2016. 

I worked closely with the artist on the project but was give the freedom to explore the song and its lyrics to create the final artwork.

I also created a number of social media posts and profile imagery.

This one of a series of documents called ‘Insights’ I have created while working for PHA Media. Each has a unique topic and associated look. These documents are used to help clients, both current and prospective, understand what PR is and how to make it work in your advantage.

For each I was used different illustrative styles to fit the topic described. This allowed me to try a number of different styles and techniques.

In both 2014 & 2015 I submitted illustrations for the annual Secret 7” completion. In this you are asked to create work based on
one of 7 songs they select.

My work was selected for the final exhibition in both years.

In 2015 I was asked to re-brand Hip Joint Surgery, a Consultant Orthopaedic and Trauma Surgeon. For this he required a new logo and website.

I used a subtle curve on the H in Hip to imply the shape of the hips and took the clean style right across the brand. This lead on to designing the website where we had to make the functionality simple for his elder clients as well as attract new ones.

This was my submission for the Catit art competition in 2015. I won the Digital category.

Having just got my own first cat I wanted to create a piece that would show the joy and love of cats without being trite.

I was asked in 2015 to come up with a logo for Homeland Events who run a number of skiing based events here in the UK, including ski film premières.

As an avid skier myself, I wanted to recreate the joy that comes from skiing but also take you to the top of a mountain, which is where all good ski stories start.

These are some of my other illustrations I have designed over the past few years.

This is a collection of some of my favourite print work I created whilst working for MARIS. I produced all their pitch and technical documents during the year I worked there. These were usually tailored to the client. Most were restricted by the client’s marketing identity, but some were broader briefs which allowed my to play with a number of different styles.

These documents often had to contain a large amount of technical data and it was my job to make the information clear and understandable to the client, whilst holding their attention.

A collection of my student work

In 2015 I designed and created the new website for Swordfish Investments LLP. They wanted a modern and elegant site that was in keeping with the new offices they were designing at that time. I used imagery from around Berkeley Square near their new offices.