Body Society

A new Identity for a New Gym

In 2018 I was tasked with branding Body Society, a new gym opening up in Fulham.

The idea behind the identity was to create a mark, untraditional to the usually gym aesthetic. We also wanted to give the brand energy and fluidity to create something that would stand out in a crowded market.

Building on these principles I created an identity which included Uniforms, Wall Graphics, Stationary, Website and Social Media content.